My name is Chelsi Architzel, I'm a Senior Marketing Leader specializing in Branding & Community-Led Growth based in Charlotte, NC

My work is built for people by leveraging audience insights, user-centered design, and collaboration to build thoughtful, intentional brands.

With over six years of experience shaping marketing for consumer, lifestyle, and retail brands, I blend human-centered strategy with creative design to solve even the most complex challenges.
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Curiosity keeps me exploring, purpose keeps me grounded, and my goal is always to create work that resonates and makes a real difference.

my professional achievements

Cleared $3.8M inventory backlog in 5 months

through community-driven campaigns and zero paid media.

Built informed, repeatable launch workflows

that transformed reactive launches into seamless cross-team execution.

Drove +30% engagement and +1.8x stronger conversion

through digital content strategy and creator collaborations.