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CHELSI
ARCHITZEL
Hi! I'm Chelsi.
I blend human-centered marketing strategy with creative design to solve even the most complex challenges.
Curiosity keeps me exploring, purpose keeps me grounded, and my goal is always to create work that resonates and makes a real difference.
case studies
revenue recovery campaign
#StashGoals
Led community-driven creative strategy that transformed $5.5M inventory problem into brand opportunity, clearing 70% of surplus through social storytelling and maker culture activation.
brand & identity design
cümulo
Guided brand creation for a new-to-market premium cannabis beverage that balances niche design with warmth and modernity. As Lead Designer, I developed a complete identity system that translated seamlessly across physical touchpoints and out-of-home applications.
licensed line partnership
ELLE By Me
Led the full digital launch of a licensed product partnership with ELLE Magazine, translating its editorial, runway-driven personality into an accessible, fashion-forward yarn brand. This case study includes the launch campaign and additional partnership touchpoints, demonstrating campaign leadership, visual and messaging systems, and multi-channel execution.
ai-tool fluency
@goTouchGrassClub
A social media experiment exploring the use of strategically applied AI across branding, social media, content development workflows, and analytics. By using AI as a creative collaborator, this project demonstrates my skill and fluency in AI-tools, ultimately resulting in a scalable framework usable for future testing and analysis.
