Hi! It's nice to meet you.

I'm Chelsi Architzel, a

I’m a marketing strategist and designer who loves connecting the dots between storytelling, design, and smart strategy. I get as excited about refining a process as I do about seeing a campaign come to life, and I’m happiest when I’m working on projects that balance creativity, clarity, and drive measurable impact.

I’m also the kind of person who will happily nerd out about the power of a logo redesign, has too many opinions about commercials that don’t make sense, and dreams of working on the kind of campaign that makes people stop mid-scroll (or better yet, keep talking about it the next day!!)

I’m currently looking for a role where I can combine creative direction and strategy on a team that values curiosity, collaboration, and transparency.

Chelsi Architzel

Creative Lead, Brand Designer, Campaign Strategist

download My Resume

Recent Works

Campaign Strategy, Creative Direction, Visual Design

Content Systems

Operational System Design, Content Strategy

Brand Identity & Design, Creative Direction

Licensing, Merch Design, Event Marketing

PREVIOUS
EXPERIENCE

Creative Marketing Manager

Premier Yarns
Jan 2025 – Oct 2025

✶ Directed 30+ campaigns each year by shaping clear goals, aligning creative teams, and connecting multi-channel digital activations under one story.

✶ Encouraged the team to use creative problem-solving and think beyond deliverables to discover would truly connect with our audience.

✶ Scaled our creator network by 800%—from 100 to 900 partners in just 9 months— by prioritizing real relationships over transactions and creating brand trust and space for collaboration.

✶ Audited and streamlined our marketing tech stack, cutting over $30K in redundant SaaS costs while improving collaboration and team efficiency.
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✶ Built content systems that kept both teams and stakeholders aligned, offering just enough structure to guide creativity and keep projects moving smoothly.

Graphic Designer

Premier Yarns
Jan 2024 – Jan 2025

✶ Supported the marketing team across print, packaging, and digital design to ensure every campaign stayed cohesive and brand-aligned.

✶ Partnered with product and photography teams to translate yarn stories into visual assets that inspired makers and drove engagement.

✶ Designed social, email, and web content that balanced brand consistency with fresh creative direction.

✶ Contributed to campaign launches by creating visuals that connected with diverse audiences and elevated brand perception.

Marketing Designer

Resident Culture Brewing Company
Oct 2019 – Jan 2024

✶ Led the full creative direction for Cümulo, a THC-infused beverage line, developing the packaging and logo design, brand identity, and go-to-market print materials.

✶ Collaborated with the marketing and production teams to ensure packaging translated seamlessly from concept to shelf.

✶ Designed digital and print collateral for new product launches, retail activations, and community events.

✶ Balanced storytelling and strategy to position the brand as approachable, modern, and rooted in design integrity.