Hi! I’m Chelsi, a Senior Designer with over six years of experience specializing in Visual Design and Brand Identity.

I design digital experiences and visual systems that solve complex challenges through targeted audience research, human-focused design, and plenty of creative storytelling.
FEATURED PROJECTS
logo design
Rachel Hiemer Printmaking Studio
merch design
Cellar Gang or Die Consulting Services
salon identity
Cassi Barlow Hair Artist
studio branding
Dorado Dance Company
CASE STUDIES

revenue recovery campaign

#StashGoals

Led community-driven creative strategy that transformed $5.5M inventory problem into brand opportunity, clearing 70% of surplus through social storytelling and maker culture activation.

brand & identity design

cümulo

Guided brand creation for a new-to-market premium cannabis beverage that balances niche design with warmth and modernity. As Lead Designer, I developed a complete identity system that translated seamlessly across physical touchpoints and out-of-home applications.

licensed line partnership

ELLE By Me

Led the full digital launch of a licensed product partnership with ELLE Magazine, translating its editorial, runway-driven personality into an accessible, fashion-forward yarn brand. This case study includes the launch campaign and additional partnership touchpoints, demonstrating campaign leadership, visual and messaging systems, and multi-channel execution.

ai-tool fluency

@goTouchGrassClub

A social media experiment exploring the use of strategically applied AI across branding, social media, content development workflows, and analytics. By using AI as a creative collaborator, this project demonstrates my skill and fluency in AI-tools, ultimately resulting in a scalable framework usable for future testing and analysis.

This site is a living portfolio I custom-built in Webflow using
 personalized components, design libraries, and intentional workflows.
See a bug? Let me know!